September is polycystic ovarian syndrome (PCOS) Awareness Month, which brings an opportunity to highlight this important condition that can significantly impact pregnancy health and a woman’s overall health. It is one of the most common and underrecognized issues we see in practice as OB/GYNs.

Despite the successes seen in oncology, personalized medicine hasn’t yet translated to other fields as effectively. We believe it’s time for this to change and that pregnancy health is ripe for innovation.

The key advances in pregnancy health in the 20th century were primarily focused on reacting to problems more effectively rather than proactively anticipating and even preventing complications. Now, in the 21st century it is imperative for us to move past simply reacting to complications as they arise and to shift the focus to prevention.